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Witte y Solá is a company specialized in the manufacture of aluminum and laminated tubes.
On the occasion of its 50th anniversary, Witte y Solá wants to renew its corporate image. The main objective is to reflect the changes that are taking place in the company, as well as the creation of a new culture and new values.
The client wants to keep the basic elements of the current logo. As a result, we decided to work on a restyling of the logo: adjusting space between letters and with a new color palette, the logo has been revitalized, improving its readability.
To reflect the evolution of WYS, a new, richer and aspirational visual universe has been created.
The new branding reflects the modernization of the company and focuses on its new values.
The consistency in the application of the graphic line makes all the elements perceived as part of the WYS brand.
Other projects for WYS: