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TORERAS KIMBO is a leading snack canned tapas company, with over 70 years of history.
PACKAGING REDESIGN FOR TORERAS KIMBO
For the relaunch of its packaging, the client asks for a re-styling. As KIMBO is a company with history, well known for its consumers, the key was to keep the “typical spanish” aesthetic, giving it a renewed and fresh look.
The aim of this redesign was to let customers easily find products on the shelves, but also to pleasantly surprise them to see that there’s a touch of renewal, a fresh look. They remain to be the lifetime Toreras, but are renewed. Along with the logo a label has been added (in blue or red) to differentiate the Spicy and not Spicy variety.
NEW TORERAS CAN WITH OLIVE OIL
Kimbo needs a packaging design for a “line extension” to Toreras. The creation of a “line extension” means maintaining the base line graph, adding or modifying graphic elements to highlight the new flavor.
The original design is kept, but adding a new color as well as a new element (the circle). The chosen color is green, which refers to the color of the olives. This color is used only in two quadrants (those with the “hot” and “spicy” labels). In the quarters where the logo Toreras-Kimbo is corporate blue remains. This way, the identity of the can is retained. The label is the Kimbo red and includes within the new ingredients. The typeface chosen is the Pacific, which is the same that was used to differentiate the ingredients in the jars of Kimbo.
Other projects for Kimbo: