{"id":2986,"date":"2020-09-15T11:36:54","date_gmt":"2020-09-15T09:36:54","guid":{"rendered":"https:\/\/julianaradeff.com\/?p=2986"},"modified":"2024-10-19T14:30:12","modified_gmt":"2024-10-19T12:30:12","slug":"5-claves-presentacion-exitosa","status":"publish","type":"post","link":"https:\/\/julianaradeff.com\/en\/5-claves-presentacion-exitosa\/","title":{"rendered":"5 claves para una presentaci\u00f3n exitosa"},"content":{"rendered":"

 <\/p>\n

Tienes una historia que contar o una idea para vender… y necesitas que otras personas la entiendan y la acepten. Para ello es fundamental que tu presentaci\u00f3n sea persuasiva, con un contenido claro y din\u00e1mico.<\/h3>\n

 <\/p>\n

Las presentaciones digitales son muy poderosas.<\/b>
\nPueden generar confianza, ayudar a conectar con tu audiencia, y motivarlos a actuar.<\/p>\n

Pero para que esto suceda, hay algunos elementos clave que debes tener en cuenta:<\/p>\n

1\/ Planifica<\/strong><\/h3>\n

Antes de comenzar es fundamental definir qu\u00e9 es lo que queremos comunicar. Identifica los mensajes clave:
\n\u00bfQu\u00e9 tipo de informaci\u00f3n voy a incluir?
\n\u00bfC\u00f3mo voy a organizar esta informaci\u00f3n?
\n\u00bfQu\u00e9 gr\u00e1ficos, iconos \u00f3 datos infogr\u00e1ficos pueden ayudarme a explicar m\u00e1s claramente lo que quiero comunicar?<\/p>\n

 <\/p>\n

2\/ Conoce a tu audiencia<\/strong><\/h3>\n

\u00bfSabes a qui\u00e9n te diriges? Ya sea que est\u00e9s vendiendo una visi\u00f3n, un proyecto o un servicio, es fundamental identificar a tu interlocutor.<\/p>\n

De esta manera, puedes descubrir qu\u00e9 le motiva, y as\u00ed ser\u00e1 m\u00e1s f\u00e1cil crear una conexi\u00f3n personal para llegar a tu cliente o p\u00fablico.<\/p>\n

 <\/p>\n

3\/ Impacta visualmente<\/strong><\/h3>\n

Nunca subestimes el poder de la est\u00e9tica. Tu contenido puede ser muy bueno, pero si la informaci\u00f3n no destaca, puedes perder la atenci\u00f3n de tu audiencia.<\/p>\n

Si tienes una identidad visual corporativa definida, aprov\u00e9chala. Utiliza la tipograf\u00eda y colores corporativos para crear un look consistente con tu marca. Esto le dar\u00e1 personalidad a tu presentaci\u00f3n, reflejando profesionalismo.
\nUtiliza im\u00e1genes de calidad, y s\u00f3lo usa fotograf\u00edas cuando est\u00e9n relacionadas con lo que comunicas.
\nMant\u00e9n una coherencia visual a lo largo de toda la presentaci\u00f3n.<\/p>\n

 <\/p>\n

4\/ Cuenta una historia<\/strong><\/h3>\n

No se puede persuadir s\u00f3lo mostrando datos.<\/p>\n

Las historias ayudan a evocar respuestas emocionales en tu audiencia, logrando as\u00ed un mayor impacto a los mensajes. Aprovecha el storytelling para contar tu propia historia.<\/p>\n

 <\/p>\n

5\/ Menos es m\u00e1s<\/strong><\/h3>\n

Keep it simple<\/em>. Focaliza en la idea principal, piensa en una secuencia l\u00f3gica, y recorta lo que sobra.<\/p>\n

Redacta los textos en frases cortas.
\nElige fondos neutros, que no afecten la legibilidad de los textos. En lo posible utiliza blancos \u00f3 colores claros (los fondos oscuros resultan m\u00e1s pesados para la vista).
\nLas diapositivas deben hacer un uso efectivo de los espacios blancos: es una manera de atraer la atenci\u00f3n hacia lo que realmente importa.<\/p>\n

<\/h4>\n

 <\/p>\n

Y recuerda\u2026<\/p>\n

El 70% de la comunicaci\u00f3n es VISUAL.<\/strong><\/p>\n

\u00a1Tomamos decisiones en segundos fraccionados en base a lo que vemos!<\/p>\n

Por eso es importante asegurar que tus presentaciones tengan una comunicaci\u00f3n visual s\u00f3lida que complemente los contenidos y sea altamente efectiva.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las presentaciones digitales son muy poderosas. Pueden generar confianza, ayudar a conectar con tu audiencia…<\/p>\n","protected":false},"author":1,"featured_media":2990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[108,145,109],"tags":[107,136,135,134],"class_list":["post-2986","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-communication","category-digital-presentation","category-graphic-design-en","tag-branding-en","tag-illustration","tag-image","tag-photography","post_format-post-format-image"],"aioseo_notices":[],"yoast_head":"\n5 claves para una presentaci\u00f3n exitosa - Presentation Design Juliana Radeff<\/title>\n<meta name=\"description\" content=\"Tienes una historia que contar o una idea para vender... y necesitas que otras personas la entiendan y la acepten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/julianaradeff.com\/en\/5-claves-presentacion-exitosa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 claves para una presentaci\u00f3n exitosa - 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