{"id":2280,"date":"2015-11-11T15:50:05","date_gmt":"2015-11-11T15:50:05","guid":{"rendered":"http:\/\/julianaradeff.com\/?p=2280"},"modified":"2024-10-19T14:30:13","modified_gmt":"2024-10-19T12:30:13","slug":"la-importancia-del-branding","status":"publish","type":"post","link":"https:\/\/julianaradeff.com\/en\/la-importancia-del-branding\/","title":{"rendered":"La importancia del Branding"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Seguramente en los \u00faltimos tiempos has escuchado hablar del\u00a0<strong>Branding<\/strong>.<\/p>\n<p>Suena cool, es &#8220;trendy&#8221;. &#8230; Pero, \u00bfqu\u00e9 significa?<\/p>\n<h3><em><strong>El branding no es m\u00e1s ni menos que la<\/strong>\u00a0<strong>construcci\u00f3n de la marca<\/strong>.<\/em><\/h3>\n<p>Todo negocio busca ser la primer elecci\u00f3n para sus clientes, y crear un buen branding puede significar\u00a0<strong>una pieza fundamental\u00a0<\/strong>para lograr esto.<\/p>\n<p>El concepto de Branding va mucho m\u00e1s all\u00e1 del logo de la empresa: est\u00e1 compuesto por todos los elementos que definen la imagen, el tono y los valores de tu empresa. Influye en la interacci\u00f3n con tus clientes, y en la experiencia que ellos tienen con tu empresa.<\/p>\n<p>Para hacerte una idea, s\u00f3lo piensa en empresas tan ic\u00f3nicas como Apple, Nike o Coca Cola. Inmediatamente te viene una imagen a la cabeza, y no estamos hablando solamente del logo, sino que tambi\u00e9n los relacionas con todo lo que esa marca representa.<\/p>\n<p>Ok, todo muy bonito, pero&#8230; \u00bfpor d\u00f3nde empezamos?<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"color: #dd3333;\">Los 7 pasos hacia un Branding impactante:<\/span><\/h2>\n<p>Mantener consistencia en todos los elementos es clave: desde el logotipo hasta los contenidos, la tipograf\u00eda, los colores&#8230; Todo tiene que formar parte de un mismo concepto.<\/p>\n<p><a href=\"http:\/\/julianaradeff.com\/wp-content\/uploads\/2015\/07\/importancia_del_branding.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1940 aligncenter\" src=\"http:\/\/julianaradeff.com\/wp-content\/uploads\/2015\/07\/importancia_del_branding.png\" alt=\"importancia_del_branding\" width=\"539\" height=\"516\" srcset=\"https:\/\/julianaradeff.com\/wp-content\/uploads\/2015\/07\/importancia_del_branding.png 539w, https:\/\/julianaradeff.com\/wp-content\/uploads\/2015\/07\/importancia_del_branding-300x287.png 300w, https:\/\/julianaradeff.com\/wp-content\/uploads\/2015\/07\/importancia_del_branding-440x421.png 440w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/a><\/p>\n<h3><strong>1. Logotipo<br \/>\n<\/strong><\/h3>\n<p>El logotipo es la esencia de la marca. Suele incluir alg\u00fan s\u00edmbolo que sea asociado de manera casi inmediata con aquello que representa.<\/p>\n<p>Para que el logo resulte exitoso tiene que ser\u00a0<strong>legible\u00a0<\/strong>y escalable (que se vea bien en todo tipo de tama\u00f1os), r<strong>eproducible<\/strong>\u00a0 (en todo tipo de soporte),\u00a0<strong>distinguible<\/strong>\u00a0(no debe dar lugar a confusiones) y\u00a0<strong>memorable<\/strong>\u00a0(tiene sobresalir en la multitud, impactar para no ser olvidado).<\/p>\n<h3><strong>2. Colores<br \/>\n<\/strong><\/h3>\n<p>La paleta de colores es uno de los primeros elementos que se definen.<br \/>\nEl color es un punto de partida fundamental para lograr ese &#8220;estado de \u00e1nimo&#8221; que est\u00e1s buscando reflejar. Tambi\u00e9n juega un papel importante en el impacto de nuestra marca.<\/p>\n<h3><strong>\u00a03. Tipograf\b\u00eda<\/strong><\/h3>\n<p>El uso de la tipograf\u00eda es muy importante a la hora de mantener esa consistencia, y de representar el &#8216;look&#8217; de la compa\u00f1\u00eda.<br \/>\nNos puede ayudar a ayudar a reforzar el mensaje o a contradecirlo, ya que todas las tipograf\u00edas tienen su personalidad.<\/p>\n<h3><strong>4. Naming<br \/>\n<\/strong><\/h3>\n<p>Claramente, la elecci\u00f3n del nombre es fundamental.<br \/>\nAunque no hay una f\u00f3rmula para elegir el\u00a0<em>nombre perfecto<\/em>, s\u00ed hay unas pautas a seguir: Lo ideal es usar una palabra relativamente corta, que sea f\u00e1cil de pronunciar en la mayor\u00eda de los idiomas importantes, y que tenga car\u00e1cter y personalidad.<br \/>\nSi podemos relacionarla con nuestro servicio o poducto, tenemos muchos puntos a favor.<\/p>\n<h3><strong>5. Iconograf\u00eda<\/strong><\/h3>\n<p>El logo no es la marca. Es una muestra de lo que la marca es, pero hay mucho m\u00e1s. La iconograf\u00eda son todos los elementos gr\u00e1ficos que se utilizar\u00e1n para darle m\u00e1s identidad a la marca, para hacerla \u00fanica.<\/p>\n<h3><strong>6. Valores<\/strong><\/h3>\n<p>Para comunicar los valores de tu empresa, necesitas saber qui\u00e9n es tu cliente.<br \/>\nIdentifica tu target, tienes que saber qu\u00e9 le interesa, que lo moviliza. Expresa los valores de tu empresa, teniendo en cuenta la audiencia a la que te diriges.<\/p>\n<h3><strong>7. Consistencia<\/strong><\/h3>\n<p>En el branding TODO cuenta, todo tiene que formar parte de un mismo concepto, para reforzar la identidad.<br \/>\nEsto no significa que todas las piezas de comunicaci\u00f3n tienen que verse iguales, sino que hay que lograr la coherencia gr\u00e1fica, la relaci\u00f3n entre esas piezas. Esto se logra siendo rigurosos a la hora de utilizar los elementos que coment\u00e9 anteriormente.<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"color: #dd3333;\">Conclusi\u00f3n<\/span><\/h2>\n<h3><span style=\"color: #000000;\">Comunica tu marca<\/span><\/h3>\n<p><strong>\u00a0<\/strong>Aseg\u00farate de que cada anuncio, folleto o material promocional te ayuda fortalecer tu mensaje. Tu website, tu tarjeta de visita, y hasta tu email forma parte de tu branding.<\/p>\n<p>Usa tu logo en todo, pero tambi\u00e9n aseg\u00farate de que haya calidad en esa consistencia.<\/p>\n<p>El branding se va construyendo de a poco, no hace falta tenerlo todo de golpe. S\u00ed es importante planificarlo desde el primer momento, crear una estrategia de crecimiento.<\/p>\n<blockquote><p><strong>Recuerda:<\/strong><br \/>\n<strong>El branding buscar resaltar el poder de tu marca, y te permitir\u00e1 diferenciarte de tu competencia, causando un impacto \u00fanico en el mercado.<\/strong><\/p><\/blockquote>\n<h4><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Seguramente en los \u00faltimos tiempos has escuchado hablar del\u00a0Branding. Suena cool, es &#8220;trendy&#8221;. &#8230; Pero, \u00bfqu\u00e9 significa? El branding no es m\u00e1s ni menos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[108,109],"tags":[105,107,103,104,106],"class_list":["post-2280","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-communication","category-graphic-design-en","tag-brand","tag-branding-en","tag-colour","tag-corporate-identity","tag-typography","post_format-post-format-image"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juliana Radeff . 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